Retail, Beauty & Barber Supply and Professional Hair Care Trade Partners

Since 2000, Strength of Nature®, the maker of Profectiv™ and Strong & Healthy Brands, has proven to be a solid force in the Ethnic Hair Care/ HBA marketplace. Extensive market research and consumer focused product development and marketing have made it one of the fastest growing companies, of its kind, in the world.

Exceptional Innovations like, Anti-Damage, No-Lye Therapeutic Relaxer System, DamageFree™ Neutralizing Shampoo Mousse, 2 in 1 Neutracolor Semi-Permanent Shampoo Mousse, MegaGrowth product line, and GrowthRenew Hair Restoration Growth Renewal System, have all surpassed expectations as the new revolution in technology for the ethnic category.

We invite you to explore the site, and learn as much as you can about the Profectiv Brand of exceptionally innovative and high performance products…

The annual Advertising Program includes full page, full-color creative in various national magazines like, Jet, Sophisticates Black Hair, Braids & Beauty, Hype Hair, Heart & Soul, Vibe, Essence, Ebony, Try It Yourself Hair, Beauty Store Business, Beauty Times, Black Hair (UK Magazine) and many other fine publications.

Brokers, Sales Representatives and a dedicated, knowledgeable sales promotion & merchandising team are ready to help you grow your business. Product Sampling and Sales promotional materials are available upon request, or shipped with product sales orders. To find the right contact for you, in your area click here, or go to the Contact Us page on this website.

Salon Owners and Styling Professionals, please visit and register at www.profectivprofessional.com

• This site caters to professionals because once registered, you can order case products for your Salon…
• You will be entered into our growing national professional database and receive product announcement Email Blasts, rebates, and miscellaneous promotional materials!