| FOR IMMEDIATE RELEASE | Contact: Davita Dunston 800-441-2372 davita@strengthofnature.com |
FALL INTO CHERRY FUSION
Profectiv® Launches New Relax & Refresh™ Fashion Shade for Fall
ATLANTA, May 10, 2006--Warm reds are predicted to be
the hottest trend in hair color this fall. Now it’s possible on any
budget to rock a red hot shade in time for fall without sacrificing
healthy hair. Profectiv® RELAX & REFRESH™ Anti-Damage
No-Lye Relaxer Plus Color delivers CHERRY FUSION just in time to
revamp your style for fall.It doesn’t have to cost a fortune to achieve and maintain beautiful hair color. Profectiv’s New CHERRY FUSION RELAX & REFRESH™ provides rich, cherry-red, semi-permanent highlights and silky straight hair in one easy step This semi-permanent color deposits beautiful, tonal highlights that will not damage hair or leave it looking flat and dry. The secret is the exclusive 2 in 1 NeutraColor Shampoo Mousse that neutralizes and colors hair all in one step—the color is actually inside the shampoo mousse. What a time-saver! Plus, the 2 in 1 NeutraColor Shampoo Mousse is conveniently packaged for re-use between relaxer treatments to extend and refresh hair color.
Fashion hair color, such as CHERRY FUSION, is best worn on healthy hair. That’s why RELAX & REFRESH™ is developed with safeguards to achieve maximum color results while beautifully relaxing (at-home) without compromising healthy hair. Profectiv’s exclusive therapeutic no-lye relaxer formula is inside the kit to straighten hair while helping to prevent breakage, split-ends and dryness. Fabulous, make-them-say-WOW hair color without long-term commitment and damage . . . what could be better? Have the best of both worlds with PROFECTIV RELAX & REFRESH Anti-Damage No-Lye Relaxer Plus Color!
The entire Profectiv® Relax & Refresh™ line is available at beauty supply stores nationwide.
About Strength of Nature, Inc.
Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color. The company's brands; including Profectiv, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, Profectiv Professional and ElastaQP are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia. For more information, visit http://www.profectiv.com/, http://www.profectivprofessional.com/, https://strengthofnature.com/, http://www.strong-n-healthy.com/ or http://www.elastaqp.com/
