Acquisition of ELASTA QP® By Strength Of Nature®,
The Makers of PROFECTIV®

Savannah, Ga. (October 31, 2024): Strength of Nature, makers of Profectiv® Hair Care, is proud to announce the purchase of Elasta QP® this month, during the brand’s 25 year anniversary celebration. As a Premium PROFESSIONAL Brand in the global hair care industry, Elasta QP® is a leading brand in hair care for women with multi-textured hair and professional stylists worldwide.

Strength of Nature plans to enhance and expand the proven Elasta QP hair care line with new innovative formulas that will help redefine the Elasta QP Brand Image and Consumer Experience. Through advanced, patent pending technology, Strength of Nature will support Elasta QP in new ways to care not only for the hair, but for the scalp as well.

Each Elasta QP formula will continue to be customized to suit individual consumer needs…from naturally curly and highly textured to color-treated, relaxed, braided and everything in between. Strength Of Nature’s and Elasta QP have an exciting future joining forces to offer a specialized, salon-exclusive hair care system designed to restore hair to its ultimate state of performance. Elasta QP “For Professionals Worldwide”.

QP_SON_PURCHASE_LETTER_11_9_08.pdf

Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color. The company's brands; including Profectiv, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, Profectiv Professional and ElastaQP are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia. For more information, visit http://www.profectiv.com/, http://www.profectivprofessional.com/, https://strengthofnature.com/, http://www.strong-n-healthy.com/ or http://www.elastaqp.com/