Strength of Nature®, in Savannah, Ga, is proud to announce the recent acquisition of the highly recognized African Pride brand, from Colomer USA, in Jacksonville, Florida.

The African Pride Brand has been in the HBA category for over 19 years. African Pride holds extremely high awareness and fulfills a niche for the savvy in-home African-American Consumer, who is looking for a "natural", "holistic" approach to hair care, relaxing or texturizing the hair. This very popular line is formulated with natural ingredients such as natural herbs, olive oil, jojoba, jasmine and coconut oil to promote healthy, strong hair from roots to ends.

We believe the acquisition of the African Pride® brand enhances our strategy to be an industry leader in the development of hair care products and solutions for women of color.  As we transition African Pride® into a house brand at Strength of Nature, our customers can anticipate the following product enhancements to the line:

* Updated formulas, fragrances and packaging to achieve "high appeal and satisfaction" among high volume users 18 to 34 years of age,
* A restructured pricing model positioning African Pride® as a value priced leader in the category, and

* A comprehensive advertising, public relations and promotion plan to assist in telling the African Pride® story as well as drive consumer traffic.

Strength of Nature is eager to add African Pride to the growing Strength Of Nature Brand family by offering diverse and effective Relaxer and Hair Care product options for their global Consumer family and product Trade community... Strength of Nature has consistently developed and identified emerging domestic and global trends for Consumers of Color, and has plans to develop some truly distinctive features & benefits for the new & improved African Pride Brand for the entire family!

The new & improved African Pride line will include exceptional relaxers & hair care and a dynamic hair care product line for Children. In addition, work has begun to upgrade and enhance the African Pride website and expand the national sampling and global promotion calendar.

About Strength of Nature, Inc.Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color.  The company’s brands including ElastaQP, Profectiv, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, and Profectiv Professional are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia. For more information, visit www.elastaqp.com,www.profectiv.com, www.profectivprofessional.com,  www.strengthofnature.com or www.strong-n-healthy.com