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The African Pride brand holds extremely high awareness and satisfies the needs of the savvy consumer, who is looking for a "natural", "holistic" approach to hair care, relaxing or texturizing of hair.
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For a lifetime of Strong Beautifully Healthy Hair, start right with Olive Miracle Dream Kids®. Our smooth silky feather-light kids formula contains the finest Extra Virgin Olive Oil and African Herbs used for generations to strengthen and protect hair.
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Profectiv scientists and stylists have created a personalized system that helps prevent damage and solve specific hair and scalp problems while leaving hair stronger, longer and healthier looking.
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Highly effective 5-step system that helps prevent hair damage while wearing hair weaves, extensions, braids & wigs.Maximize hair and scalp benefits by using the total system to cleanse, soothe, moisturize, stimulate, repair and strengthen.
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ElastaQP, Extraordinary Professional Care, features a comprehensive line of products recommended by stylists and consumers alike, designed to meet the hair care needs of multicultural customers. Advanced Vitamin-Rich Olive Oil formulas infuse healing, restorative conditioners and moisturizers deep inside hair.
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Relaxer Plus Color Restorative System for all hair textures. Profectiv's cutting-edge no-lye relaxer technology helps prevent hair and scalp damage with perfectly pre-measured touch-up applications for greater safety and convenience. New patented color neutralizing shampoo mousse adds semi-permanent color and neutralizes hair in one easy step.
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Ultimate silky smooth, straight hair from hair roots to ends. Our advanced anti-breakage, ultra gentle no-lye relaxer system replenishes and strengthens hair while giving you Maximum Protection.
www.SmartPerm.com   l   Download Smart Perm Fact Sheet