Profectiv® 2 in 1 NeutraColor Semi-Permanent Neutralizing Shampoo Mousse is attracting many new Consumers to the hair color category

Profectiv 2 in 1 NeutraColor Mousse has demonstrated encouraging growth since the launch in Fall 2006. Retailers & Trade Distributors will be able to offer this dynamic semi-permanent color shampoo mousse, to their Consumers. This helps to expand the Ethnic color category and also provides a unique hair coloring option for their shoppers with natural or chemically treated hair. 2 in 1 NeutraColor Mousse is a “dynamic duo” in one product- the first “One step” semi-permanent color mousse that simultaneously neutralizes hair and adds rich color highlights while you shampoo!! The “patent-pending” 2 in 1 NeutraColor Mousse formula helps blend gray & uneven hair color, conditions and is available in the following 5 brilliant Shades:

• Silky Black
• Mahogany Brown
• Auburn Spice
• Cherry Fusion (newest shade)
• Burgundy Plum

Natural hair color, the amount of gray hair, past color treatments and the condition of the hair, all affect the intensity of color highlights achieved. This color neutralizer treatment following relaxation is exceptional, because hair is the most accepting of color highlights, due to the raised cuticle layer. Used immediately after relaxing, 2 in 1 NeutraColor effortlessly delivers luminous color highlights while providing deep inner hair pH balance for greater safety, convenience and damage prevention.

Burgundy Plum Mousse Application

Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color. The company's brands; including Profectiv, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, Profectiv Professional and ElastaQP are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia. For more information, visit http://www.profectiv.com/, http://www.profectivprofessional.com/, https://strengthofnature.com/, http://www.strong-n-healthy.com/ or http://www.elastaqp.com/