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Profectiv® Expands MegaGrowth™ Brand
New MegaGrowth™ Hair Care Line Delivers 7X Stronger Hair & Healthy Hair Growth

ATLANTA, June 2006— Now you can have more Mega! Profectiv®, the innovative hair care brand that delivers solutions for women of color, introduces a full line-up of five MegaGrowth™ hair care products. The newly unveiled MegaGrowth™ line was developed by popular demand to complement the hugely successful MegaGrowth™ Original Crème Strengthener. The line now features a deep conditioner, moisturizer lotion, multi-purpose oil, and restorative hair dress that work in synergy with the Original Crème Strengthener to stop breakage, promote healthy growth, and boost hi-shine.

The MegaGrowth™ anti-breakage line is a daily defense to guard against styling stress, chemical damage and other causes of hair breakage. Each product is fortified with the exclusive Pro-Growth Complex™ advance technology that restores, repairs and rebuilds fragile, damaged hair for 7X stronger hair. The Pro-Growth Complex is a deep penetrating blend of natural minerals, exotic oils and enriching proteins—such as Wheat Protein, Olive Oil, Jojoba Oil and Avocado Oil—that work in combination to promote stronger, longer, healthier hair. Each MegaGrowth™ product also features “Tips for Mega-Strengthening” for ultimate protection and deep, inner hair strengthening. The MegaGrowth™ Anti-Breakage hair care line will hit store shelves this Fall.

MegaGrowth™ Anti-Breakage Hair Care Line Includes:

MegaGrowth™ Deep Strengthening Growth Conditioner—Reconstructor conditioner for deep repair of damage caused from chemical over processing, heat styling, over-styling stress and dryness.

MegaGrowth™ Anti-Breakage Strengthener Growth Lotion—Daily moisturizer that smoothes and protects hair by guarding against heat styling damage, replenishing moisture and shine and restoring vital nutrients.

MegaGrowth™ Anti-Breakage Strengthener Growth Oil—Multi-purpose soothing oil for dry hair, scalp, nails and skin. Excellent hot oil treatment for relief of dry, itchy scalp.

MegaGrowth™ Anti-Breakage Growth Revitalizer Hair Dress—Daily revitalizer that replenishes moisture and infuses nutrients to prevent brittle hair and scalp.

MegaGrowth™ Anti-Breakage Strengthener Original Creme-Daily crème strengthener that stops daily styling damage, before breakage starts.

About Strength of Nature, Inc.

Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color. The company's brands; including Profectiv, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, Profectiv Professional and ElastaQP are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia. For more information, visit http://www.profectiv.com/, http://www.profectivprofessional.com/, https://strengthofnature.com/, http://www.strong-n-healthy.com/ or http://www.elastaqp.com/


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