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Free shipping on all orders above $50
Free shipping on all orders above $50
Free shipping on all orders above $50
Strength of Nature

"FEEL IT" FORMULA

IGNITE YOUR SENSES #FEELTHEDIFFERENCE

Strength of Nature

MOISTURE THAT LASTS

LOC REGIMEN IN 3 SIMPLE STEPS

Strength of Nature

INTENSE MOISTURE & REDUCED BREAKAGE

Our Anti-Breakage formula is rich in Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich scalp.

Strength of Nature

MOISTURE LOCK & STYLING PROTECTION

Specifically crafted with a blend of Black Castor Oil for braided, weaved and under wig care.

Strengthening Oil

Type: "Feel It" Formula

Strengthening Oil

Regular price $7.99
Sale price $7.99 Regular price $0.00
Strengthening Balm

Type: "Feel It" Formula

Strengthening Balm

Regular price $7.99
Sale price $7.99 Regular price
Strengthening Mask

Type: "Feel It" Formula

Strengthening Mask

Regular price $7.99
Sale price $7.99 Regular price

Discover the Perfect Hair Care Collection

Nourish, protect, and rejuvenate your hair with our premium range of hair care products.

Bundle & save

Build Your Own Basket

1
Moisture Shampoo
Regular price $7.99
Sale price $7.99 Regular price
2
Leave-In Conditioner
Regular price $7.99
Sale price $7.99 Regular price
3
Curling Cream
Regular price $7.99
Sale price $7.99 Regular price
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Reviews

Sarah

This Saved My Hair

“This hair oil has been a game-changer for me! My hair feels softer, and the frizz is finally under control. The shampoo smells divine and leaves my scalp feeling fresh. Highly recommend for anyone looking to elevate their hair care routine!”

Mark

Curls Popping

“As someone who uses styling products daily, I was blown away by the quality. The hair styling cream gave me long-lasting hold without any stiffness. The shampoo washed out the product buildup effortlessly. Five stars from me!”

Priya

It Does want you want it to do

“The hair oil is pure magic! It has completely transformed my dry, brittle hair into soft, shiny strands. The shampoo is gentle yet effective. I love that these products are made with natural ingredients!”

Liam

The Holy Grail of Oils

“I don’t have time for complicated routines, but these products are quick and effective. The hair styling gel is perfect for my busy mornings, and the shampoo keeps my hair looking clean all day. Great value!”

Nerfertiti

The Holy Grail of Oils

“I’ve tried countless products, but these stand out. The hair oil nourishes my scalp, the shampoo leaves my hair silky smooth, and the styling spray gives me the perfect finish. I’m hooked!”

Q&A

Our Hair Care Collection features nourishing hair oils, deeply cleansing shampoos, and other essentials designed to keep your hair healthy, shiny, and beautiful.

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Trusted for 30 years, African Pride products are specially crafted with all-natural ingredient blends, selected to help you nurture your coils and curls in the healthiest, most nourishing way possible.