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DAMAGEFREE™ RELAXING NOW POSSIBLE
Profectiv® launches revolutionary new technology in relaxing;
re-educating stylists and consumers on neutralizing hair
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ATLANTA, September 19, 2003--Both salon professionals and women who relax at home are becoming liberated from damage caused by relaxers!
Introducing remarkable new technology found only in Profectiv’s® Anti-Damage No-Lye Therapeutic Relaxer System™. Profectiv® has discovered that the agitation and stress of vigorous lathering to neutralize hair with shampoos is a key trigger point for breakage to occur Profectiv’s® new Anti-Damage No-Lye Therapeutic Relaxer System™ is the only relaxer system that instantly neutralizes hair on contact without the stress and damage of vigorous lathering. The secret weapon is called DamageFree™ Neutralizing Shampoo Mousse. It’s the first self-foaming mega Neutralizing Mousse (Patent Pending) that you just foam-in, smooth-on and rinse. Profectiv’s® Anti-Damage No-Lye Relaxer is available in a 2 Touch-up Application Kit (Regular and Super). Profectiv’s® exclusive DamageFree™ Neutralizing Shampoo Mousse can be used on all types of relaxers and is available in a 10 oz Professional size. The DamageFree™ Shampoo Mousse is also recommended for use in-between relaxing to keep hair healthy at a balanced pH.
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About Strength of Nature, Inc.
Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color. The company’s brands; including Profectiv, Strong & Healthy and Profectiv Professional are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature is based in Atlanta, Georgia. For more information, visit www.strengthofnature.com |
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